The photos and videos below show how can the Destination Marketing Organisation Stubai improve its current offerings by making use of sensory marketing in terms of smell. It is proposed that this can be accomplished by launching winter and summer themed Stubai specific essential oils that will be designed to create an emotional connection with the destination. These can then be, for instance, given to visitors of the Stubai valley together with the Stubai Guest Card or used as promotional materials at various conferences and trade shows.