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Service Marketing
Creative Task
The slideshow below presents current dynamics on consumer society and their relevance for alpine tourism. It is based on academic literature and provides practical implications for designing and marketing services in alpine destinations.
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Scientific Reflection
The academic paper below (please click on the 'read' button) describes the concept of liquid consumption by differentiating it from solid consumption. It also explains how consumers can achieve social status and distinction in the contemporary marketplace and discusses the implications of liquid consumption for service marketing.
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